As if 2020 wasn’t bad enough, Coca Cola announced today that it will stop production of their first diet soda TaB. Yes, it was still around because it has a dedicated fan base.
“We’re forever grateful to TaB for paving the way for the diets and lights category, and to the legion of TaB lovers who have embraced the brand for nearly six decades,” said Kerri Kopp, group director, Diet Coke, Coca-Cola North America. “If not for TaB, we wouldn’t have Diet Coke or Coke Zero Sugar. TaB did its job. In order to continue to innovate and give consumers the choices they want today, we have to make decisions like this one as part of our portfolio rationalization work.”
TaB was first introduced in 1963, and it will say goodbye at the end of the year. Make sure to stock up because it won’t be around for much longer.
Along with TaB, Zico Coconut Water, Odwalla, Coca-Cola Life, Diet Coke Feisty Cherry, Northern Neck Ginger Ale, and Delaware Punch will not be around in 2021. Damn you 2020. Leave something for 2021.