https://youtu.be/kQdhtNHcOjQ?t=362
Last month, And Just Like that killed off Mr. Big with a heart attack after he used his Peleton. Well, the writers of Billions also had that idea. So, yesterday during the season premiere on Showtime, they gave Wags a heart attack while he was working out on the bike.
The Billions episode was shot in April (before the Sex and the City sequel filmed theirs), but they added the line about not going like Big after the other episode premiered, according to USA Today.
While fans are loving the killer stationary bike storylines, Peleton is not. Therefore, they issued this statement, “We get why these fictional TV shows would want to include a brand that people love to talk about, but Showtime’s use of Peloton’s Bike+ and reference to a Peloton Instructor was not a brand, product, or instructor placement, and we did not agree for our brand and IP to be used on this show or provide any equipment. As referenced by the show itself, there are strong benefits of cardio-vascular exercise to help people lead long, happy lives.”
I get where Peleton is coming from, but they are getting plenty of free promotion on two shows that have viewers in their target audience. So instead of acting like they have a bicycle seat up their a$$, they should laugh it off. It would work more in their favor.
