Playboy magazine founder Hugh Hefner, who crowned Smith the Playmate of the Year in 1993:
"I am very saddened to learn about Anna Nicole’s passing. She was a dear friend who meant a great deal to the Playboy family and to me personally. My thoughts and prayers are with her friends and loved ones during this difficult time."
Donna Hogan, Anna Nicole Smith’s sister
"We feel that the death of her son left her deeply saddened, a sadness she hid from everyone. As a mother of three children, I am anguished by this tragic event and the fact that her new baby daughter Dannielynn Hope is now without a mother."
The family of J. Howard Marshall II, whom Anna Nicole married 1994:
“Our family was shocked by the untimely death of Anna Nicole Smith. We wish to express our sympathies to her family in this difficult time. We understand that many of you will be asking questions concerning the ongoing litigation with Anna. Out of respect to her friends and family, we will reserve comment on the litigation at this time.”
Anna Nicole’s former interior decorator and friend Bobby Trendy:
"It is a total shock. Poor Anna Nicole. I am so devastated. This was destined to happen because of her lifestyle but nobody would wish this upon her. But it was destined to happen. Her life was so crazy and never in control.
Paul Marciano, Co-chairman and Co-CEO of Guess, which famously cast Smith in their campaign:
"This is a very tragic and sad day. Personally I feel she did not survive the loss of her son Daniel, who was the love of her life."
E! Networks, which broadcast Smith’s reality show The Anna Nicole Show:
"E! Networks is deeply saddened by the tragic news of Anna Nicole Smith’s death. Our thoughts are with her family and loved ones."
Larry King, who frequently had Smith as a guest on his CNN talk show:
"She was a special person; she was an unusual person. She was genuine; she was funny; she had some class. I feel very, very sorry for everybody concerned, but mostly for that little girl."
TRIMSPA, the diet pill company of which Smith was a spokesperson:
"Today, Anna Nicole Smith’s grief stricken and tumultuous personal life came to an end. Anna came to our Company as a customer, but she departs it as a friend. While life for Anna Nicole was not easy these past few months, she held dear her husband, Howard K. Stern, her daughter, Dannielynn Hope, her most cherished friends, beloved dogs, and finally, her work with TRIMSPA. Anna knew both the joy of giving life, and the heartache of losing a child. We pray that she is granted the peace that eluded her more recent days on earth, and that she finds comfort in the presence of her son, Daniel."
Us Weekly
I think the Chairman of Guess? said it best