The premiere of the newest "SpongeBob SquarePants" episode went swimmingly for Nickelodeon on Friday, Nov. 10. The episode titled "The Best Day Ever," averaging 6.7 million total viewers, followed by network premiere of "The SpongeBob SquarePants Movie," drawing more than 7 million, gave the network its most-watched, highest-rated day ever. "The Best Day Ever" did well with kids 2-11 (4.0 million) and 6-11 (2.6 million), while the film drew 4.4 million and 2.9 million, in those demos respectively. The one-two punch capped a 24-hour marathon of "SpongeBob" that began Thursday, Nov. 9 featuring the Top 100 cartoon picks, selected by fans online by viewing clips. The site received almost 5 million streams and 3.2 million votes. All told, Friday averaged a total of 4.4 million total viewers, averaging 2.5 million kids 2-11 (a network high) and 1.5 million kids 6-11.
Zap2It
Good for the little show that still can!