In 1993, Patrick Renna made S’mores with a toasty marshmallow in Sandlot, and people have been debating if that is how it should be done ever since. Some like it toasty, and others like it gooey.
After a third of a century, Hershey’s wants to settle the debate once and for all, so they got the actor and his son to answer the question. And that didn’t help things.
Therefore, they did some polling, and now we have the answer.
- Over two thirds (69%) of S’mores eaters are Camp Toasty. These consumers want to see the outside completely toasted, with 17% looking for some blackened char and 11% wanting the marshmallow on fire.
- One third (29%) of survey respondents are Camp Gooey, with the majority prioritizing an ooey gooey center for the ultimate s’mores experience.
- 2% represent people who either don’t want a marshmallow at all (1%) or those who say it “doesn’t matter” (1%).
I love my white marshmallows, black like my heart. How do you like your S’mores?
No matter whether you are Team Toasty or Team Gooey, spend the Summer in front of a campfire with graham crackers, marshmallows, and Hershey’s chocolate to make the yummiest sandwich!
