MindSign Neuromarketing is a company that measures people’s brain activity to see the effectiveness of consumer marketing. “At MindSign Neuromarketing they use our brain response technology to provide our clients in the advertising, entertainment, political, and software industries with data revealing what their target consumer is thinking while using their product, and seeing their ads.”
The company posted someone’s reaction to the much anticipated Inglourious Basterds’ trailer and as you can see by their reaction of the axial, sagittal, and coronal planes that person is as excited as I am for Quentin Tarantino’s WWII epic movie starring Brad Pitt and Eli Roth. Seriously how f*cking cool is that technology!
On the Final Destination 2 DVD, one of the special features is they measured a person’s brain activity as they watched the death scenes in the movie to see if they really scared the crap out of people and it did! I thought that feature was one of the coolest things I ever saw on DVD, so I think it is really neat that MindSign Neuromarketing is using that technology to measure consumers’ reactions to trailers and TV shows.
If you check out MindSign Neuromarketing’s YouTube Channel you can so other people’s reaction to other trailers and TV spots and none them were as excited at the different videos as they were for Inglourious Basterds!
BTW both Inglourious Basterds and Final Destination: Death Trip 3D are coming out on August 21st and that is too much excitement for my brain!!! My brain map would be full of color if they measured it about August 21st!!!